Well, it’s been a heck of a week. My daughter, Lucy Marie Lopez, was born Nov. 23, 2010, and it’s been a roller coaster ride from beginning to end. I’ve been changing diapers, entertaining, cooking, changing diapers, and yes, even writing (but not much, to be sure)! Unfortunately, in that same passage of time we lost some notable celebrities, in particular, Irvin Kershner, director of, among others, The Empire Strikes Back. That’s right, for those of you who aren’t die hard fans of the Star Wars films (myself included), George Lucas only directed the first of the original trilogy, which probably has something to do with why they’re held in such higher regard than the latest installments of the toy obsessed franchise. This seldom mentioned fact got me to thinking: here was a man who avoided the limelight for the sake of his craft, whose passion for his work overrode is desire for recognition, admirable qualities, no doubt, but should they be emulated by aspiring writers?
So often on blogs and Twitter I see writers tooting their own horns, speaking with such confidence that one can’t help but listen/read. I know that I should be doing the same thing, but knowing and executing are two very different things. I don’t care if I don’t have hundreds of followers or blog subscriptions, but I don’t want to shoot myself in the foot either. So the question is, can I effectively market myself and remain as humble and passionate about my work as Mr. Kershner, or should I jump on a podium and announce my presence from every outlet I can get my paws on? Probably the second, but I think I’ve come up with a viable alternative: the candy aisle.
Let me explain.
People are reluctant to invest in new writers. Lack of reviews, preponderance of alternatives, and general mistrust of so called “self-published authors” prevent consumers of digital media from shelling out money on little known authors. I don’t blame them. When I go the supermarket (which I try to avoid at all costs, as I much prefer farmers markets), I rarely, if ever, go with the intention of buying candy. But every so often, as I stand in line politely avoiding my bad habit of trying to figure out the lifestyle of the person standing in front of me based on what they’re buying, I’ll reach for whatever new twist on a classic candy has just come out. It’s cheap, and for all I know, I’ll discover a new favorite treat. The latest? Triple chocolate Kit Kats. Yum.
My writing needs a candy aisle. People should have access to a cheap taste of what I have to offer, and at $7.99, The Dead Don’t Cry isn’t going to cut it. So I’ve decided on running a series of short stories called Tales from Two Earths. Each one will feature different people, places, and events from the world of TDDC, and in so doing introduce readers to my writing for the bargain price of $.99 each. The first one is underway, and I couldn’t be more excited. At the very least, it’s better than beating my chest every chance I get. Unless I’m pretending to be Tarzan with the kids, in which case it isn’t nearly as exciting.