A couple of years ago, I did some free-lance work for a design company. Basic advertorial stuff. It paid well at the cost of being tortuously dull. As I was getting the details for the assignment, I somehow got sucked into a corporate brainstorming session for an unrelated project. To this day, my inner muse still resents the awkward, forced, and unnatural shenanigans that ensued.
The concept: come up with a T-Shirt friendly snappy catch phrase for a corporate sponsored outing.
The execution: Do so in one hour. In front of the boss. In stream of consciousness…No pressure.
Writers often talk about the grind, continuing to write even when creativity is nowhere to be found. The fact is we are at the mercy of our muses, the whimsical, inspiring creatures that they are. And it’s never a good idea to piss them off. My muse responds to long walks, conversation over food and tea, unnecessarily long showers. Fluorescent lighting and carpet walled cubicles…not so much.
What inspires you?