A couple of years ago, I did some free-lance work for a design company. Basic advertorial stuff. It paid well at the cost of being tortuously dull. As I was getting the details for the assignment, I somehow got sucked into a corporate brainstorming session for an unrelated project. To this day, my inner muse still resents the awkward, forced, and unnatural shenanigans that ensued.
The concept: come up with a T-Shirt friendly snappy catch phrase for a corporate sponsored outing.
The execution: Do so in one hour. In front of the boss. In stream of consciousness…No pressure. (more…)



